Selini Armoire Ltd
During her second year at university, Hanan set out to found and launch her own e-commerce. For many years Hanan struggled with identity issues regarding her faith and dressing modestly. She decided to turn that struggle into a thriving business and began her journey to successful business owner.
She began attending national networking events and delivering elevator pitches of her business idea in the hopes to attain some capital. After 4 months of pitching to potential investors she received enough capital and purchased a one way ticket to Turkey to start her business. She spent several weeks in Turkey sourcing everything from fabrics to tailors to her own factory. She faced many struggles during this experience and shared the entire journey with her followers on social media. Her page grew rapidly as people connected with the raw authentic attitude she showed and behind-the-scenes reality of the ups and downs of becoming an entrepreneur.
When it finally came to the big launch day, every item sold out within the first 6 hours. The brand became a global success and as the company grew so did the collections and items. With every sequential launch, every collection has sold out entirely in a matter of hours.
Hanan is currently relocating the entire company and manufacturing process to the Middle East with hopes of repositioning the brands to a more luxurious tone of voice. She has secured funds and investments from multiple spearheads of industry and has secured a factory in Doha. Her new relaunch is set to be may 2024.
She began attending national networking events and delivering elevator pitches of her business idea in the hopes to attain some capital. After 4 months of pitching to potential investors she received enough capital and purchased a one way ticket to Turkey to start her business. She spent several weeks in Turkey sourcing everything from fabrics to tailors to her own factory. She faced many struggles during this experience and shared the entire journey with her followers on social media. Her page grew rapidly as people connected with the raw authentic attitude she showed and behind-the-scenes reality of the ups and downs of becoming an entrepreneur.
When it finally came to the big launch day, every item sold out within the first 6 hours. The brand became a global success and as the company grew so did the collections and items. With every sequential launch, every collection has sold out entirely in a matter of hours.
Hanan is currently relocating the entire company and manufacturing process to the Middle East with hopes of repositioning the brands to a more luxurious tone of voice. She has secured funds and investments from multiple spearheads of industry and has secured a factory in Doha. Her new relaunch is set to be may 2024.
|
|
This is a video sharing part of Hanan's journey to launching the brand. The video went viral, getting over 4.2 million views, ultimately exposing the brands awareness to wider audiences.
Throughout the process of creating and establishing the brand Hanan documented everything, taking her followers on the journey with her. She grew from 5 thousand followers to 120+ thousand in under a year. |