Major Project
My major project for my final year of university focused on my modest clothing e-commerce Selini Armoire Ltd. The main target behind this project was to undertake in-depth research and put together a successful campaign for the launch of my new collection. The aim of the research and campaign was to retarget my original audience from women sole of Muslim faith, to women who are not of any particular faith but just like to dress modestly.
The major project had two main elements, an in-depth report based of primary and secondary data collected by myself in the forms of interviews, focus groups and academic pieces of work. The second element was to put together tactics to develop the launch further, some of these were social media plans, media lists and a pitch deck.
The major project had two main elements, an in-depth report based of primary and secondary data collected by myself in the forms of interviews, focus groups and academic pieces of work. The second element was to put together tactics to develop the launch further, some of these were social media plans, media lists and a pitch deck.