New Year, Still You with Gymshark
For the 2023 D&AD New Blood Awards I chose to work on Gymshark's Brief. The idea behind this campaign was to get young adults (18 to 21 year olds) who are about to take on new routines, friends and addresses to feel confident, committed and connected throughout their journey by inspiring and connecting them with a common goal: being your personal best, no matter what ‘best’ looks like to you.
For this brief I created an integrated campaign to increase brand awareness and lift favourability across 18 to 21 year olds. I did this by leveraging cultural insights relevant to this age group and showing ways that Gymshark is the community for them. I introduced the campaign through all social and digital channels as well as extending into real-world activations and events to best communicate Gymshark’s message and build their community.
For this brief I created an integrated campaign to increase brand awareness and lift favourability across 18 to 21 year olds. I did this by leveraging cultural insights relevant to this age group and showing ways that Gymshark is the community for them. I introduced the campaign through all social and digital channels as well as extending into real-world activations and events to best communicate Gymshark’s message and build their community.
Click below to find the full presentation.
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