Inner Circle
Our clients, Milk & Honey PR Agency produced a creative brief on behalf of their clients, dating app 'Inner Circle'. A key goal of the Inner Circle dating app is to dare to date better. This campaign aims to attract ‘high-quality’ paying members.
Working closely with my colleague, Abbi Little we produced a campaign with the rational being to create a series of three events held in different locations across London will bring single, professional Millennials together in March 2023 to meet and date one another. We communicated this by using social media marketing, we aimed to drive sign-ups to the Inner Circle app for these high-quality, paying members and retain their engagement between events. The events are designed to attract more women in this age group.
Our pitch was a finalist to the panel of judges and we were awarded 'Best Use of Earned Media' award.
Working closely with my colleague, Abbi Little we produced a campaign with the rational being to create a series of three events held in different locations across London will bring single, professional Millennials together in March 2023 to meet and date one another. We communicated this by using social media marketing, we aimed to drive sign-ups to the Inner Circle app for these high-quality, paying members and retain their engagement between events. The events are designed to attract more women in this age group.
Our pitch was a finalist to the panel of judges and we were awarded 'Best Use of Earned Media' award.
Click below to find the full presentation as well as a handout given to the judges after the pitch containing more information.
| Inner Circle Pitch |
| Inner Circle Handout |