Equals with City Harvest
Our client, London based charity City Harvest provided us with a creative brief which asked us to create an integrated campaign which inspires people to volunteer their hours to the charity. As a result, me and my two colleagues Jasmine Savory and Abbi Little developed the campaign #EQUALS to demonstrate how a small contribution of food, time, or money can make a real difference to people in need.
The campaign won overall most creative campaign and was the final winning pitch. The charity loved the concept so much they implemented the Equals campaign in real life. You can now find Equals campaign in underground Out-of-homes around London, on their vans and across all of their social media channels. The campaign is also supported at basketball games, as well as by QPR football players.
The campaign won overall most creative campaign and was the final winning pitch. The charity loved the concept so much they implemented the Equals campaign in real life. You can now find Equals campaign in underground Out-of-homes around London, on their vans and across all of their social media channels. The campaign is also supported at basketball games, as well as by QPR football players.
Click below to find the full presentation.
| Equals |